Euronics Italia focuses on the omnichannel strategy! Thanks to the general agreement reached with Wins, soon in most of Italy point of sales customers will be able to buy Euronics e-commerce products. MIA – Make It Answer Digital Store widens the number of products available in-shop, adding to the offer all the products available on the e-commerce and from selected external suppliers directly integrated. An increasing number of items without affecting internal stocks.

“Wins solution combines the internet potential with in-shop customer assistance, while the customer is lead back to the store. Being connected, along with exchanging information in real time, is more and more important day by day, and this is why we point to a direct synergy with our partners and associates in order to offer a performing service to our clients, now more informed and demanding than ever. MIA gives us the chance to be competitive when compared to other online marketplaces, as well as to display Euronics e-commerce in stores to give customers a wide, diverse and safe choice.”

Tersilla De Cesare, Euronics Italia E-commerce and Customer Service Manager

Available both on kiosk hardware, mobile device and label version, MIA experience is extremely scalable and expandable. It offers a wide range of contents and functions modifiable upon needs: audio, video, hi-resolution pictures all help to increase customer retention, while the complete integration with cashiers or logistics softwares helps processes simplification.